How Propel works

You can't fix a drift you can't see.

Propel turns a culture coach's method into software: a quick pulse, an early-warning flag, and the exact conversation to have. The tool does the diagnosing — the leading stays human.

Get your free Propel Profile

Great cultures run on four conditions.

In sequence. Clarity and Communication are the root; Chemistry and Creativity overflow from them. When all four are where they need to be, real collaboration is the outcome.

1
Clarity

No guesswork — a clear path, no blind spots.

2
Communication

Accuracy over volume. Act without re-checking.

3
Chemistry

More to gain together than apart.

4
Creativity

Room and ownership to bring new ideas.

Step 1 · See it

Your whole team's culture, in four numbers.

A short pulse goes out on a cadence — different wording per person, all on the same 1–10 scale, so it can't be gamed and the signal stays honest. You get a live read on who's thriving and who's drifting, by condition. Culture stops being a gut feeling and becomes something you can read, track, and move.

13
People
4
Thriving
4
At risk
13
Clarity5.8
Communication6.1
Chemistry6.8
Creativity5.9
Step 2 · Catch it

Catch the wobble — and get the words.

A drop in Clarity or Communication is a leading indicator — it shows up weeks before someone hands in their notice. Propel flags exactly who needs a word this week, and opens the 1:1 with that person's own comment, then the right prompts for the condition that's slipping. You walk in knowing what to say.

▼ Needs a word this week4.2
Marcus Williams
Clarity is wobbling (4/10). As a Builder, that lands hard — he needs to see the path before he can move.
Open the 1:1 with
“Where are you having to guess or assume to get your work done right now?”

Private. Coaching, not corrective — the tool diagnoses, you lead.

Step 3 · Understand it

Know what drives each person — and how they fit.

Every person has a core Driver — what actually motivates them. Propel maps how those drivers work together, so you can read a score drop through the lens of who that person really is, build teams that fit instead of grind, and turn friction into the place strong teams are built.

It starts with your own Profile — here's the report you'll get →

Propel
Profile Report · Sample
You lead with
The Builder
Driven by creation. Has to make something real and lasting.
Then The Connector — your secondary driver.

To build things that outlast them — organizations, products, legacies, systems that matter.

Strengths
  • Turns vision into reality consistently
  • Relentlessly persistent — doesn't quit when it gets hard
  • Natural architect of structures and systems
Blind spots
  • Can prioritize the project over people
  • Hard time letting go of what they built, even when it needs to change

How to work with you: Results-oriented and direct. Wants to talk about what's being built, what's next, and what's blocking progress. Skip the small talk.

Your dynamics with the team
You flow with
SeekerConnectorCultivator
Watch for friction with
AdvocateDisruptor

Friction isn't bad — well-managed, it's where the strongest teams are built.

The six drivers
Seeker
BuilderYOU
Advocate
Connector2nd
Disruptor
Cultivator
Step 4 · Coach it

A weekly coached call turns data into change.

Once a cycle, leaders join one coached group call. The data sets the agenda; the coaching makes it land. It's leverage, not another full calendar — and recognition works the same way: Propel surfaces who to celebrate, not just who's at risk.

See what your culture is telling you.

Start with your own Profile — three minutes, free. It's the fastest way to feel what your team will feel.

Build a team that means it when they say — see y'all tomorrow.